Speedy Boarding

I recently flew on EasyJet. One of EasyJet's options is to pay an extra $10 to get on the plane before other passengers (thus pick a better seat). I find this offer very appealing and am surprised so few people take advantage of it. On this particular flight we had to board using a bus that would drive us to the tarmac in front of the plane. When they called the "Speedy Boarding" passengers to the bus (maybe 15 of us) I thought "great! I get to board the bus before other passengers but that wont do me much good getting on the plane before them". Yet EasyJet did something very clever: after the 15 of us boarded the bus the driver came and told us which gate he would use to let passengers into the plane. "Get close to this gate and you'll be the first ones onto the plane". A very low tech solution but one that worked :-).