Nico's turn: he wanted to talk about the benefits of being 2nd. Fewer arrows aimed at you - since people go after the winner. This led to a discussion about when that was indeed a worthwhile thing versus situations when coming 2nd was no good, i.e., winner takes all situations such as running for president of the united states. We then applied the same concept to businesses: it might be OK to be the second largest manufacturer of automobiles in the world, but who wants to be 2nd to Ebay or Craigslist?
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